Why Your Job Ads Aren’t Working and How to Fix Them
Are You Posting and Hoping?
You’ve got a vacancy. You post it. And… silence. Or worse — an inbox full of irrelevant CVs. The issue might not be the job itself, but how you're advertising it.
Let’s fix that.
The 3 Most Common Job Ad Mistakes
1. Vague or generic headlines
If the title could apply to any job at any company, it’s not helping.
2. Buzzwords instead of benefits
“Dynamic team player in a fast-paced environment” doesn’t inspire action.
3. Missing key details
Salary, location flexibility, and career development are dealbreakers — if you don’t list them, candidates will scroll on.
What Today’s Candidates Want to See
-
Clear salary bands or benefits
-
Flexibility (hybrid, remote, hours)
-
Culture and purpose
-
Growth opportunities
-
Direct next steps (“Click here to apply”)
How Howard James Recruitment Helps
We write adverts that sell the opportunity — not just describe it. Every listing is optimised to:
-
Attract the right candidates
-
Cut through job board noise
-
Convert views into applications
And we don't stop at advertising — we handle the whole process from first click to final hire.
Ready to Attract Better Candidates?
Let’s refresh your job ads and get real results — fast.
- Schedule a call to discuss how we can help you build a team that lasts
- Register a vacancy with us and let us find your next hire!
