How to Write a Cover Letter That Gets Noticed by Employers
It’s Monday, 28th July 2025—a fresh week, a fresh start for job seekers across the UK. If you're applying for jobs today, there’s one thing that could instantly lift your application above the rest: a brilliant cover letter.
Let’s be honest, writing cover letters is nobody’s idea of fun. It’s often seen as a tedious extra, or worse—completely skipped. But here’s the truth: a tailored, well-written cover letter is still one of the most effective ways to stand out, especially in today’s competitive market. And no, it doesn’t need to be long or overly formal. It just needs to show that you get them—and that they should want to get to know you.
Here’s how to do it right.
Start Strong With a Hook
Don’t open with “I am writing to apply for the position of…” Yawn. That’s instantly forgettable. Instead, kick off with something engaging and relevant: a quick nod to what excites you about the role, how you relate to the company’s mission, or a highlight of your most relevant strength. Grab their attention from the first line—make them want to read on.
Make It About Them (Not Just You)
The best cover letters aren’t self-centred essays; they’re tailored responses to a company’s needs. Mention something specific about the company or role—perhaps a recent project, a company value you admire, or a challenge they’re facing. Then explain how your skills and experience are a match. Show that you’ve done your homework and that you’re genuinely interested.
Tell a Brief Story That Shows Impact
Hiring managers read CVs full of bullet points. Your cover letter is your chance to give life to your experience. Instead of repeating your CV, share a short story or example that proves your value. For instance, “At my last job, I led a project that improved team efficiency by 30% in under 3 months.” It’s results like these that employers remember.
Keep It Short and Easy to Read
Stick to 3–4 paragraphs. Use clear, conversational language, and avoid jargon or fluff. Make every sentence count. And always, always proofread it. Spelling mistakes and sloppy formatting can undo all your hard work. Keep it tidy, keep it clear, and finish with a polite, enthusiastic closing.
Need Help Crafting the Perfect Cover Letter? Let’s Chat.
Struggling to sell yourself on paper? Unsure if your letter hits the mark? Book a free candidate consultation with Howard James Recruitment. We’ll help you tailor your cover letter and CV so they speak directly to what employers are really looking for.
Landing your dream job starts with the right guidance. Whether you need help refining your CV, preparing for interviews, or navigating your job search, we’re here to help.
Book a free 30-minute consultation with our expert recruiters and get personalised advice to accelerate your career.
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