How Tailoring Your CV Can Win You More Interviews

If you’ve been applying for roles and not hearing back, your CV might be the culprit – especially if you’re using the same version for every job. One-size-fits-all CVs rarely cut it these days. Recruiters and hiring managers can spot a generic application instantly, and it may give the impression that you're not fully invested in the opportunity.

Tailoring your CV doesn’t mean rewriting the whole thing from scratch each time. Small tweaks – like mirroring key phrases from the job description, highlighting your most relevant achievements, and showcasing skills that match the role – can make a massive difference.

Think of your CV as a sales pitch. If you're applying for a data-focused role, highlight your Excel wizardry. If the role values client interaction, bring forward your communication wins. Tailoring your CV shows you're serious, attentive, and – most importantly – qualified.

Every role is different – your CV should reflect that. Targeting each application might feel like extra effort, but it massively improves your chances of standing out in a competitive job market. It demonstrates effort, interest, and alignment with the employer’s needs – and those are exactly the traits hiring managers want to see.