Writing effective job adverts

Manager drafting a job description on laptop with team input

Your Job Ad Is Your First Impression

When you're looking to hire, your job advert is often the first interaction a potential candidate has with your business – so it needs to work hard. A generic list of duties simply won’t cut it anymore. Candidates, especially top-tier talent, want to know what sets your company and role apart.

Think about it this way: would you respond to a job advert that reads like a shopping list? Or would you be more interested in one that paints a picture of the work environment, the culture, and the actual impact of the role?

Great job ads do more than describe a position – they sell it. Start with an engaging opening line that speaks to the candidate’s ambitions. Outline what makes your team different. Be honest about expectations but also about the support and progression you offer.

Sell the Role – Not Just the Requirements

To attract the right people, your advert must feel relevant, exciting, and human. Use clear, jargon-free language, and focus on what the candidate will gain, not just what they must bring. The best talent is selective – make them feel like your opportunity is worth choosing.

Better Adverts Bring Better People

Hiring success often starts with how well you advertise the role. When your job ads connect with the right audience, the result is a stronger shortlist, faster hiring, and better long-term retention. It’s worth getting right – and we’re here to help.